The deal's dedicated email address
Every active deal gets a unique email address that looks like:
123-main-st-sfbd-7@deals.buyerflo.com
It's the central hub for every email touching the transaction.
What it does
Any email sent TO this address — from any party, at any time — lands on the deal's Activity tab. BuyerFlo:
- Captures the message, threaded with whatever task it relates to
- Classifies what it's about (confirmation, question, blocker, addendum, etc.)
- Auto-completes tasks if the message satisfies their completion criteria
- Optionally forwards attachments to the right parties (e.g. an EMD proof gets auto-forwarded to both agents)
- Writes an audit entry so there's always a record
What it replaces
Without BuyerFlo, a TC typically BCC's themselves on every outbound and sets up a folder + filter per deal. Every inbound gets manually sorted. The "coordination" work is mostly inbox triage.
With BuyerFlo, every party CC's or sends directly to the deal's address. The app handles the routing, classification, and task-state updates. Your personal inbox stays clean.
Where to find the address
- Deal page — prominently displayed under the property address
- Share page — shown on the public share link so parties can copy it
- Kickoff email — the engine introduces the address in its first message
How to get parties to use it
Simplest: the kickoff email tells everyone. When parties reply to anything the engine sends, their replies land on the deal automatically because outbound uses the same address as Reply-To.
Sometimes a party emails you directly at your personal address instead. Two paths:
- Forward it to the deal address. It'll land on the Activity tab, classified, and everyone stays in sync.
- Tell them once — "please reply to this address going forward, it threads everything for the deal." Most pros pick up the habit quickly.
One address per deal
The address is generated when the deal is created and stays constant through close. When a deal closes or is cancelled, the address is retired (future inbound bounces).
The address uses a short slug of the property address + a random suffix for uniqueness — easy for parties to read, hard to typo into the wrong deal.
Privacy
The deal address is NOT your personal email and doesn't reveal it. Parties on one deal never see addresses for other deals you're running. Each address only routes to the one deal it was generated for.